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| Senior Manager, B2B Marketing |
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Core responsibilities:
1. Strategy & Planning
Define the longer term B2B marketing strategy for PayPal UK
Develop and execute quarterly marketing plans
Work in conjunction with global teams to develop actionable strategic initiatives and share best practice, e.g. segmentation models
Manage a £2m marketing budget, reprioritising for greatest returns
Track and measure impact of activities to show ROI
2. Acquisition Marketing
Focus on the acquisition of new business customers for PayPal across the spectrum of segments from one man bands to large enterprise eCommerce retailers.
Direct the team to deliver creative through the line acquisition marketing campaigns with proven return on investment.
Deliver online marketing strategies that drive traffic and conversion for small businesses.
Raise consideration and drive acquisition of medium businesses through ATL campaigns, , direct mail, telemarketing and channel marketing campaigns.
Increase awareness and consideration of large enterprise retailers through events, testimonials, white papers, high impact DM and sale support collateral.
Build PayPal as a credible B2B brand for all target segments
Work with PR colleagues to ensure consistent messaging
3. Relationship Marketing
Develop initiatives that drive greater share of checkout of existing retailers.
Drive higher engagement with existing customers through targeted upsell and cross sell campaigns
Build, analyse and act on attrition models to ensure PayPal retains our customer base
4. Product Marketing
Continual enhancement of the B2B PayPal site, messaging and on boarding experience to drive improvements in acquisition and activation rates.
Manage the messaging and communication of our products suite.
Create and develop product bundling that meets needs of key target segments
Liaise with telesales teams to ensure clarity of understanding and key selling points of our products
Lead cross functional teams to improve our pricing communication
5. General Management
Develop, direct and manage existing team of 7, and lay plans for continued growth of team
Key member of Marketing Management team
Close liaison with and member of Merchant Services Management team
Acting as UK lead or representative on high profile global strategic Merchant Services Marketing projects
Assisting with management of wider marketing team including recruitment and people development
Managing relationships with external agencies and internal teams |
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Bachelors
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10 years + |
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English : Speak / Write Fluently
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open-ended |
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unspecified |
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EU National |
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London |
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Proven experience of creating strategic B2B marketing plans and executing tactical B2B through the line campaigns with robust ROI
Extensive online marketing experience, with working knowledge of search, display and email marketing
Exceptional people management skills
Strong project management skills with experience with work prioritisation, planning, influencing and working in cross-functional teams
Financial services background and channel marketing experience are preferable
Strong MS Office skills, particularly PowerPoint and Excel
Knowledge of online marketing systems such as Mediaplex, Omniture preferred
Knowledge of HTML & Photoshop a plus
Good team player with collaborative approach
Strong people and communication skills, both written and verbal
Experience of working across multi-disciplinary teams
Proven analytical ability and results orientated
High energy and enthusiasm with evidence of being a self-starter, and ability to be ‘hands on’
Demonstrated track record of delivering results – on time
Sense of humour is de rigueur! |
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eBay is the world’s leading online marketplace. |
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EBAY
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