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| Senior Brand Manager, Horlicks |
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Job Purpose
• Development of the consumer communications programme and promotional plan for Horlicks.
Accountability
Area of Responsibility
• Management of a c.£3M A&P budget.
• Development and delivery of 5-2-1 marketing plans for Horlicks.
Expected Delivery
• Multi-media consumer communications campaigns
• ‘Top box’ advertising effectiveness
• Growth in year-on-year media ROIs
• 5 year / 2 year / 1 year brand plans
• Product development and optimisation
Impact & Risk
• This role will carry significant autonomy and responsibility in the development and delivery of brand plans for Horlicks.
• The incumbent will work closely with the Slough factory and will have significant impact on ways of working and perfioamnce at this site.
• Marketing Excellence is a key strategic growth driver for NHUK and this role will be key to overall delivery against this driver.
Managerial Responsibility
• This role will be responsible for the integrated delivery of the brand communications programme (on time, in budget and to agreed action standards) across multiple consumer touchpoints.
Budget Responsibility
• Annual A&P budget c. £3M
Complexity
Project Scope
• Leads the development of the 5 year / 2 year / 1 year plans for Horlicks.
Enable and drive change
• Requires the ability to manage and motivate a commercial cross-functional team .
Creating Business Solutions
• Employ creative problem solving techniques to reach impactful business solutions, utilising broad external awareness of trends in marketing and behavioural trends amongst young people
• In depth understanding of brand sources of growth and their linkage back to the marketing toolkit
• A high degree of commerciality to demonstrate how proposed investment choices are optimised to deliver against brand share, sales and profit targets
Influence & Communication
• Deliver insightful strategic business propositions to secure buy–in from senior internal stakeholders, Sales and external customers
• Develop and deliver clearly communicated, consumer insight based agency briefs and ongoing communications
Technical Skills
Consumer Connections
• Management of the development of ATL / BTL brand communications from briefing through media planning to execution
Insight
• Proven track record in use of insight to drive both ATL, POP execution and / or NPD
Source of growth analysis
• Ability to demonstrate appropriate use of data source to identify brand growth opportunities
Commercial Decision Making
• Makes good commercial decisions to maximise profitability whilst maintaining brand growth and equity strength
Core Competencies
Continuous Improvement
• Seeking to raise levels of performance by establishing an improvement process, or setting specific, measurable targets and goals linked to GSK business needs (Level 3)
Building Relationships
• Aiming to see issues through the 'eyes of another'. Being non-evaluative and non-judgmental about understanding the views of others, even when this view conflicts with own (Level 3)
Customer Driven
• Taking a one-off, specific action to raise value to customers by meeting a specific customer request or solving an immediate customer problem (Level 3) |
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Bachelors (Marketing / Business Studies or professional Marketing qualification)
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10 years + |
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English : Speak / Write Fluently
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open-ended |
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unspecified |
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EU National |
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London |
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Degree in Marketing / Business Studies or professional Marketing qualification
The ability to manage and motivate a commercial cross-functional team. |
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We are one of the few pharmaceutical companies researching both medicines and vaccines for the World Health Organization’s three priority diseases – HIV/AIDS, tuberculosis and malaria, and are very proud to have developed some of the leading global medicines in these fields. Headquartered in the UK and with operations based in the US, we are one of the industry leaders, with an estimated seven per cent of the world's pharmaceutical market. |
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