new search
date title
19/08/10
referral award  not applied
  Marketing Manager - Fitch Solutions
Fitch Ratings
London

Marketing Manager - Fitch Solutions
Fitch Solutions, a division of the Fitch Group, focuses on the development of fixed-income products and services bringing to market a wide range of data, analytical tools and related services, and is the distribution channel for Fitch Ratings content. Fitch Solutions' product offerings include Fitch Ratings' research delivery, risk and performance analytics, surveillance tools, structured finance workflow solutions, and pricing and valuation services. The division's service offerings include Advisory Services, which provide customized consulting to help clients better understand their risk, and Fitch Training, a specialist training firm for financial professionals. Fitch Solutions products and services provide market participants with greater insight into the growing complexity of the credit markets to enable more timely and informed business decisions.

Based in London, within this product marketing position you will support the continued growth of the Fitch Solutions business throughout EMEA, the Americas and APAC and will have the following key objectives:

1) Developing and executing integrated marketing plans, GTM and sustaining, for a variety of products
2) Ownership of all aspects of the marketing plans
3) Execution of marketing plans, associated collateral, events, advertising, e-marketing and PR to improve lead generation
4) Track, measure and report upon the success of all marketing tactics and programs including the analysis of the return on investment
5) Develop and execute strategic marketing initiatives to identify and develop market opportunities in conjunction with the sales and corporate marketing teams
6) To further promote Fitch Solutions through representation at tradeshows, launch events, speaking engagements and at customer sites
7) CRM system support

Specific activities will include inter alia:
- Assisting with major corporate marketing plans
- Providing market, competitor and customer data / insights, strategic and tactical planning and revenue forecasts / analysis for the annual strategic planning process
- Establishing fiscal year goals along key metrics to include revenue and market share
- Take the lead on ad campaigns and targeting key end users (Global)
- Continue Case Study Programme (Global)
- Contribute to the support of Awards Programme (Global)
- Manage all marketing aspect of Product launches- Coordinate and manage the Fitch Solutions marketing budget
- Develop client entertainment programmes
- Develop media outreach campaign and maintain press book to promote Fitch Solutions
- Assist with market / competitor intelligence (e.g market share stats collation)
- Improve lead generation via scraping the press for "people moves" etc
- Continue to improve the impact of the collateral
Qualifications: Bachelors
Experience: 5 years +
Languages: English : Speak / Write Fluently
Job-Type: open-ended
Remuneration: unspecified
Permit Type: EU National
Region: London
You will already have gained extensive experience in product marketing within financial services with proven successes in developing, managing and the execution of marketing plans. You must be a self motivated and methodical professional with well honed communication skills with the ability to develop excellent relationships with customers in order to understand their business needs.

Flexibility in your approach will be key to your success. This is a broad role where you will be involved in yearly strategic planning through to the day to day operation of a marketing plan, as a consequence you must also be willing to take a very hands on approach if needs be as well as being able to manage multiple projects and any given time. Additionally, this role will also interact with countries throughout the regions so an understanding of the requirements within different cultures is essential

Ideally you will be degree qualified or equivalent within a related field which may also be coupled with further professional studies / qualifications in marketing.

Fitch Ratings is a leading global rating agency. We provide the world's markets with independent, timely and prospective credit opinions and analysis.

Fitch Ratings
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