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date title
22/09/10
referral award  not applied
  Channel Sales Development Manager
Oracle
London

Channel Sales Development Manager
To plan and execute marketing campaigns through and with Oracle’s Technology channel partners in order to generate incremental Oracle license revenue.

SCOPE:
Reports to Channel Sales Development Team Manager
Works closely with Technology Channel Management Team, Oracle Sales Directors, Technology Directors, UK Corporate Marketing and Industry Marketing
Plans and executes marketing activities with and through all types of Technology partner – ISV, SI, VARs
Provides business development and marketing support to channel partners to aid their Oracle growth
Working closely with Partner enablement resource, to ensure success of campaigns
Map partner’s business priorities onto target market and drive partner account managers and marketing to support market segmentation (reducing channel conflict)
Managing the marketing campaign process from creation to execution
Conduct regular After Action Review (AARs) to measure success
Ensure ROI is measured for all campaigns
Work with stakeholders (industry marketing, corporate marketing, Regional Directors, Channel Managers) on identifying target organisations for relevant marketing campaigns.
Work with external marketing agencies to produce and distribute marketing collateral.
Ensure relevant parties are fully briefed on all marketing campaigns.
Collate feedback, and monitor and report each campaign
Ensure leads are assigned to relevant parties and uploaded into GCM
Monitor and control designated budget
Ensure up to date data is maintained on the marketing database
Monitor and project manage the BID close loop tracking engine and ensure appropriate use of OSO and OMM, and OMO tools

ACCOUNTABILITIES:
Build marketing plans with key channel partners to leverage the joint partner/Oracle value proposition
Work with aligned Channel Development Managers to define marketing initiatives and select appropriate partners for execution
Create and execute programmes to generate leads for partners in SMB and enterprise accounts
Encourage the submission of partner success stories and the promotion of those successes through appropriate mechanisms
Decide on best campaign delivery tools and response methods and manage each campaign from creation to execution
Work on individual ad hoc projects as required
Review and report on all campaigns
Manage CSDF budget ensuring necessary ROI on expenditure
Pro-actively manage Oracle’s presence in the channel press as appropriate
Report against defined return on investment criteria
Qualifications: Bachelors
Experience: 10 years +
Languages: English : Speak / Write Fluently
Job-Type: open-ended
Remuneration: unspecified
Permit Type: EU National
Region: London
Proven marketing experience with overall responsibility for substantial budget
Ability to define, scope out and achieve sponsorship/support for proposed activity
Ability to articulate the joint partner/Oracle value proposition
Ability to co-ordinated across multiple lines of business
Strong communication skills (oral and written)
Good understanding of all areas of marketing (comms, product, channel)
Multi tasking, and ability to balance conflicting priorities
Ability to focus, push back on partner / account managers, if needed to deliver results in a fast moving environment
Self motivated able to set own priorities
Key competencies – communication skills, presentation skills, strategy, planning, organising and decision making, budgeting and financial planning, adaptable to change, marketing communication skills, creativity and problem solving.
Knowledge of business models of different partner types

For over three decades, Oracle has been the center of innovation for business software—birthplace of the first commercially available relational database, the first suite of Internet-based applications, and the next-generation enterprise-computing platform, Oracle Fusion. Today, Oracle is the largest business software company in the world, with more than 320,000 customers, including 98 of the Fortune 100. And Oracle's 85,000 global employees—including more than 20,000 developers working full-time on Oracle products—are critical to that success.

Oracle
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