new search
date title
25/08/10
referral award  not applied
  Brand Manager Dom Pérignon
LVMH
London

Brand Manager Dom Pérignon
To create value for the Dom Pérignon brand by building brand equity with the consumer target over the long term, whilst creating below-the-line tools for sales promotion to support short term sales achievement. To initiate, recommend and execute the marketing programme, adhering to strategy guidelines and ensuring brand objectives are achieved for Dom Pérignon and to support the Marketing Manager, Maison Moët.

Responsibilities:
· Support Marketing Manager to develop annual brand plans/three year plans in accordance with brand / market financial targets
· To be responsible for budgetary control of brand
· To be responsible for communication and custodianship of brand strategies internally
· To agree objectives with Off and On Trade sales team, jointly developing plans for channels and key accounts
· To work with Marketing Manager toensure optimum media schedules and gain sign off from internal stakeholders
· To be responsible for promotional development (objective setting, implementation and post-evaluation)
· To work with Marketing Manager and PR Manager to agree PR objectives and develop plans
· Work with Trade Marketing Manager in development and evaluation of relevant trade focused programmes
· To manage external agencies and internal resource for key marketing programmes
· To liaise with the Duty Free/Travel Retail Manager to develop relevant activities
· To develop research programmes in conjunction with Marketing Information Manager/Marketing Services
· To carry out regular trade visits, including focus on Night activity as required
· To agree forecasts and shipment plans with logistics
· To oversee POSM orders and usage, including regular reviews of items
· To fulfil reporting requirements
· To propose volume and pricing policy for new products
· Regularly spend time in trade and keep up to date with competitor activity across the marketing mix
· Implement and evaluate all key Brand programmes
Qualifications: Bachelors
Experience: 5 years +
Languages: French : Speak / Write Fluently
English : Speak / Write Fluently
Job-Type: open-ended
Remuneration: unspecified
Permit Type: EU National
Region: London
Education : Degree level
Languages : English, French speaker preferred
Professional experience & know how : Luxury industry, drinks industry experience, 3 years brand management experience
Technical & management skills : Budget management experience, powerpoint, excel (COGNOS, SAP experience an advantage)
Personal & interpersonal skills : Strong organizational skills; strong attention to detail; numeric and commercially aware; good communication skills; team player; customer focus; strong influencing skills, tenacity, strong commercial and analytical skills, strong creative flair

The mission of the LVMH group is to represent the most refined qualities of Western "Art de Vivre" around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

HOME HOME