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| Brand Leader |
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As a Brand Leader you will provide input into the Strategic Brand Plan and have ownership for the definition and delivery of the Operational Plan for one of AstraZeneca's brands. You will ensure there is a clear link from brand strategy to all operational components of the marketing mix (across all customer groups). You will define, own and deliver on budgets at a high quality level.
You will be responsible for external strategy and customer relationships across prioritized national and regional therapy specific bodies, KOL's and patient groups. This will include defining the therapy area approach with the DoH, NICE, the SMC and the AWMSG in-line with brand strategy, working cross-functionally to deliver these components. |
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Bachelors
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10 years + |
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English : Speak / Write Fluently
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open-ended |
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unspecified |
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EU National |
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London |
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| You must have previous senior pharmaceutical marketing experience and be able to demonstrate a track record of success in pharmaceutical marketing. You should be of graduate-calibre, able to develop and maintain high levels of therapeutic and NHS knowledge. You must be able to demonstrate ability in developing a marketing plan. Competitive and highly motivated, you will possess strong communication skills and a keen team work ethic. You should have the ABPI, live within commuting distance of our offices in Luton, and be eligible for employment in the UK. |
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AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company. |
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AstraZeneca
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