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| B2C Marketing Director - contractor |
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The EMEA Marketing Team resides in the Global Marketing team based in Sunnyvale and is responsible for establishing the Yahoo! Brand as the centre of peoples lives on-line and growing user reach across the Region. To do this the team focuses on acquiring and engaging local target audiences to Yahoo! and connecting the advertisers with the Yahoo! audience, establishing Yahoo! as the leader in digital Marketing.
The EU Marketing team is functionally driven with 5 key teams (B2C, B2B, P.R., Research, Brand) with the leads from each team reporting directly to the VP Marketing EMEA. Within each EU function the team supports the 5 key EU Markets; UK, FR, DE, IT and ES – all focused behind the over-riding and common objective of growing Audience Reach to convert into Sales revenues. The teams are also closely aligned with the Global Functional teams in Sunnyvale. .
The EU B2C Marketing team is built up of a central EU team and a B2C team in each of the key Yahoo! Markets in Europe. The team currently consists of 15 full time employees. The fundamental objective of the consumer marketing team is to drive users to Yahoo! and to be successful the team needs to:
1. Have a clear strategy and plan, aligned with Global but to operate locally.
2. Clarity on the business objectives – budget and deliverables (behavioural and attitudinal).
3. Unified Team – directly and indirectly across key supporting functions and agencies.
The ideal candidate will have 12-18 years of Marketing experience in a variety of strategic, execution, and counseling roles as well as expertise in managing and leading geographically dispersed teams. Winning candidates will have a “can do” attitude, ability to succeed in matrixed environments, and a creative, “big picture” mind and approach.
Responsibilities:
* Build Yahoo!’s Consumer Marketing strategy to successfully drive audience reachacross the EU5 focus markets. The strategy will align with the Yahoo! Global strategy but will be localised based local user needs and business requirements.
* Manage Local Investment: Build and implement a rolling 12 month plan that works across the EU5 Markets to deliver the local business objectives. Ensure objectives are specific and measureable.
* Manage Global Brand investment in EU. Align the Global creative and localise where relevant – own the management of the budget locally.
* Manage the team. Ensure the team are clear on their objectives locally and within the Regional plan. Ensure the team remain motivated in often challenging local environments and are seen as a key support to the local sales teams. Ensure all team members have a clear development plan.
* Build productive and supportive working relationship with key teams at a Global and Regional level. Ensure the Consumer needs and relevance are influencing thinking and planning across all teams.
* Provide direction to the product and programming/editorial to increase usage based target audience needs.
* Manage the team based on priorities. Build profile and value of the team across the Business. Agree and maintain individual development plans for team memebers.
* Manage the Agency relationships Globally, Regionally and Locally - including all Marketing Spend tracking in line with the Plan.
* Set the standard for Consumer Marketing across the Business. |
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Bachelors
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15 years + |
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English : Speak / Write Fluently
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fixed-term |
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unspecified |
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EU National |
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London |
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* 12-18 years Marketing experience preferably within Digital, Telco and FMCG environments.
* Excellent knowledge of strategic development, plan execution, creative, media (on and off line), ideally within a pan-European/Global context
* Extensive experience in management and delivery of business objectives and budget management and cost efficiencies, working with internal stakeholders and agency/consultancy teams.
* Excellent leadership, negotiation, communication and presentation skills – at home operating with senior management and external stakeholders.
* First class influencing skills with a demonstrable track record of delivering in a pan-European context
* Experience of operating in a matrix organisation and culturally savvy.
* Extensive experience in people management – someone who can demonstrate competence in identifying, motivating, developing and retaining highly talented individuals and teams
* Fluent English speaker essential, ideally with knowledge of other European languages Specific experience of managing a geographically dispersed team would also be beneficial
* Having the right skills, knowledge, experience and attitude are more important than formal academic qualifications. However, we anticipate that the successful candidate will be educated to degree level. |
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We need creative minds that can take us new places. Individuals who want to positively impact their career--and the world at large. We're looking for Big Thinkers who embody the fun, innovative, collaborative spirit that's uniquely Yahoo!. We're looking for people like you. |
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Yahoo
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